Credentials

Brand Positive are highly experienced foresight, strategy and innovation consultants who’ve worked across a wide range of sectors on projects in the UK/EU, MENA, Asia & the US, either working directly with clients or in collaboration with their agencies.

Often utilising our specialist contacts built up over many years (some kindly appearing on our podcast ‘The New Abnormal’) our qualitative research is conducted either online or face-to-face, on a both a national and international basis, with the insights gained being developed via in-depth desk research and analysis. Along the way, we’ve interviewed some fascinating experts inc economists, architects, journalists, academics, policymakers, activists, creatives and athletes, along with those representing multiple-sector / international consumer typologies.

Case histories range from illuminating emerging trends to uncovering catalytic insights, scenario planning & strategy formulation, concept testing & development, etc. We particularly focus on foresight-driven innovation, linking to our partnership with the Copenhagen Institute for Futures Studies.